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Venerable brand to host the Thayers Xtreme Skincare Lounge and more as it looks to generate excitement with younger consumers.
July 21, 2023
By: Lianna Albrizio
Associate Editor
Skincare brand Thayers Natural Remedies is the official beauty and skincare sponsor of X Games California. The competition kicks off on July 21 in Ventura, CA. Thayers activations include a Thayers modular skatepark and the Thayers Xtreme Skincare Lounge. The brand will receive premium coverage on ABC and ESPN and across X Games social channels throughout the weekend. “Our consumers are fierce and unapologetic. They live life to the extreme and so does their skin,” said Derr...
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